Search is changing fast. People still use Google, but increasingly they're asking ChatGPT, Perplexity and AI agents to research companies, compare options and recommend who to speak to or buy from.
On Tuesday 20 October we'll look at how SEO is evolving, what Generative Engine Optimisation (GEO) means in practice, how AI systems decide which companies to reference, and what you can start doing now to be found and recommended.
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